We’re independent on purpose.

Racheal saw it first. The rest of us caught up.

The Squire Group exists because families in Shreveport and Bossier were tired of being walked into a single company’s product. Racheal is CEO. Mark has been in insurance since 2004. Independence is the reason we can set two contracts next to each other — including the one you already own.

When we first walked the stretch of Line Avenue that became the office, the rooms felt like prison cells. Mark wanted the suite next door. Racheal insisted on this one too. Months of work later, the columns are the front door, and After Dark — the room beside the agency — is where the city actually shows up. We teach here. We host here. We would rather you leave understanding the thing than owning a policy you cannot explain.

We’ve told people not to buy. We’ve told people an IUL was the wrong tool when a simpler product would do. Compensation is real; pretending it never influences a recommendation is naive. That is why we show the alternatives, including the one that pays us nothing.

Love is the reason anyone sits in that chair. The policy is just the plan. If that sounds like a lot for an insurance firm — good. It should.